Endorsed by President Vladimir Putin as a “key industry event,” the forum is meticulously designed to cultivate interagency, interregional, and international collaboration within the travel sphere. It is envisioned as a critical platform for the formulation of strategic decisions essential for industry advancement and the fortification of international bonds. Core objectives encompass the establishment of robust dialogue with foreign partners, rigorous discourse on pressing industry challenges, the vigorous promotion of domestic tourism, the attraction of crucial investments, and the seamless integration of small and medium-sized enterprises into the broader hospitality ecosystem.

The “Let’s Travel!” Forum distinguishes itself through an innovative duality, encompassing both a significant Tourism Festival for travelers and an influential Business Forum. The Tourism Festival will meticulously curate and present contemporary travel modalities within Russia, alongside showcasing compelling vacation prospects in “friendly countries,” celebrating the rich cultural tapestries and traditions of diverse populations. This will feature dedicated “Travel the World!” and “Travel Across Russia!” pavilions, hosting representatives from foreign nations and the 89 constituent regions of the Russian Federation. Concurrently, the Business Forum will host high-level deliberations on vital subjects such as investment attraction, human capital development, the catalytic impact of tourism on regional economic vitality, the integration of digital technologies in tourism, and the strategic enhancement of Russia’s international tourism brand.

Reflecting its global ambition, the forum anticipates a substantial international contingent, building on previous editions that saw participation from 209 countries and territories. Notable past delegations include those from Cuba, Zimbabwe, Thailand, Uganda, and Uzbekistan, underscoring the forum’s far-reaching appeal.

Strategic Imperatives for Exhibitor Participation

For nations, governmental bodies, and private enterprises seeking to assert a commanding presence within the global tourism landscape, exhibition at the “Let’s Travel!” Forum presents a multitude of strategic imperatives and tangible advantages:

Diplomatic Expansion and Bilateral Agreements: The forum furnishes an unparalleled environment for the cultivation of new partnerships and the formalization of critical bilateral or multilateral agreements with key industry stakeholders.

Augmentation of Government Relations (GR) Communications: Exhibitors are afforded direct avenues to strengthen their governmental and public relations through direct engagement with high-ranking officials and influential industry leaders.

Global Brand Projection: Participation offers an exceptional opportunity to project and enhance one’s national or corporate brand to an expansive international audience, thereby elevating recognition and standing within the global tourism and hospitality sphere.

Attraction of Strategic Investments: The event serves as a crucial conduit for attracting investments deemed vital for the strategic development and expansion of tourism initiatives.

Market Validation and Product Launch: Exhibitors can effectively test and formally launch new tourism products or services, acquiring invaluable insights and feedback from diverse target demographics.

Direct Market Penetration: The platform facilitates direct promotion and sales of tourism offerings to a highly engaged and receptive audience.

Customer Base Diversification and Expansion: Leveraging the forum’s extensive international reach, participants can significantly diversify and expand their customer base.

Media and Influence Outreach: The presence of a dedicated cadre of media representatives and influential bloggers ensures amplified visibility and widespread public relations coverage.

Entrenchment in Forum Legacy: Exhibitors are formally recognized as regular participants, thereby gaining privileged access to advantageous offers for future engagement, securing a continuous presence in this significant global event.

The African Tourism Board’s Principled Engagement

Among the distinguished international participants, the African Tourism Board plays a crucial role. Dr. Cuthbert Ncube, the Executive Chairman of the African Tourism Board, articulated a profound sense of optimism regarding the collaborative potential with the Roscongress Foundation. “We are genuinely inspired by the potential inherent in our partnership with the Roscongress Foundation, a collaboration poised to stimulate profound economic growth, generate substantive employment opportunities, and foster invaluable cultural exchanges,” stated Dr. Ncube. He further elaborated, “Collectively, we possess the capacity to achieve monumental progress across our respective continents and make a substantial contribution to global economic development. We anticipate a highly productive partnership that will unequivocally benefit our regions and lay a robust foundation for enduring future cooperation.”

The active participation of influential entities such as the African Tourism Board underscores the forum’s steadfast commitment to reinforcing global tourism partnerships and catalyzing economic prosperity through mutual cultural understanding and exchange.

A Vision for the Future

The “Let’s Travel! International Tourism Forum 2025” is meticulously configured to be a dynamic and impactful event, presenting a comprehensive array of exhibition, business, and festival programs. Its design is purposed to empower participants and esteemed guests to explore an eclectic range of recreational modalities and discover novel tourist itineraries, thereby contributing significantly to the progressive evolution of both Russian and international tourism.